Archive for the ‘olympics’ Category

I’ve recently returned to the King of Shaves website to see how they had reacted to the performances of their sponsored Great Britain athletes at the Winter Olympics in Turin. Never ones to take themselves too seriously they have adapted their King of Skeleton game to include Kristan Bromley and Silver Medal winning Shelley Rudman. […]

I just love these small(er) sponsor partnerships which often get lost in the multi-million pound deals of Formula One, Golf, Football, etc.  The shaving brand, King of Shaves, is sponsoring British Skeleton champion Kristian Bromley as he prepares for the upcoming Winter Olympics in Turin, Italy.  King of Shaves has executed this really well, not […]

An incredible story has emerged from China, the host country of the 2008 Olympic Games, in a report by four-times Olympic gold-medallist Matthew Pinsent.? Pinsent claims to have seen children being abused during training camps in readiness for the hosting of the Olympic Games.? These are pretty serious allegations coming from a very high-profile athlete […]