Archive for the ‘motorsport’ Category

Mobile telecoms company Vodafone today announced that they would become the title sponsor for McLaren-Mercedes Formula One team for a period of 10 years with a review after 5. This means that they will not be renewing their sponsorship of the Ferrari team of which Michael Shumacher has given the brand significant exposure with multiple […]

Next season will see the sixth change in the qualifying format in formula one history with the introduction of a new knock-out system that it is hoped will make the battle for starting positions more appealing to the global television audience than the present arrangement that sees the cars completing a single flying lap on […]