Adopt a German…most bizarre yet!
The World Cup marketing campaigns of the big sportswear manufacturers have begun in earnest. We’ve got Joga from Nike and +10 from Adidas to name the obvious. The strangest campaign I have come across so far is Puma’s ‘Adopt-a-German’.
The idea behind ‘Adopt-a-German’ is for 12 German people to represent their city, which is a host city in the World Cup, across the rest of Europe in the Adopt-a-German Tour. Visitors to the site can adopt one of the ambassadors and follow their European tour via individual blogs, where the general day seems to be press call in the local Puma store followed by party in the evening.
It all seems a little pointless to me, I’d be happy to hear from anybody who can explain the idea behind this campaign?
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