Archive for May, 2006

The World Cup marketing campaigns of the big sportswear manufacturers have begun in earnest. We’ve got Joga from Nike and +10 from Adidas to name the obvious. The strangest campaign I have come across so far is Puma’s ‘Adopt-a-German’. The idea behind ‘Adopt-a-German’ is for 12 German people to represent their city, which is a […]


Very surprised on reading that a significant proportion of Spanish people may miss out on being able to watch the 2006 World Cup in Germany as the company awarded the live rights by FIFA, LaSexta, have failed to increase their coverage footprint across the entire nation. The Times reports that the channel is only viewable […]