King of Shaves ices up for Skeleton Olympic Gold

25Jan06

I just love these small(er) sponsor partnerships which often get lost in the multi-million pound deals of Formula One, Golf, Football, etc.  The shaving brand, King of Shaves, is sponsoring British Skeleton champion Kristian Bromley as he prepares for the upcoming Winter Olympics in Turin, Italy.  King of Shaves has executed this really well, not only with the more traditional branding on Bromley’s racewear and equipment and an online diary but also with a game giving players the opportunity to win a trip to the Olympic Games to see the athlete in action.

I would like to have seen the diary element updated a little more to give us some idea of how his preparations are going, it hasn’t been updated in some 2 months, in fact it only has one entry which is a bit of a disappointment.

The brand will get some great PR out of this, especially if Bromley medals or even wins gold which he is more than capable of doing.

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