3G needs sport for growth
Vodafone’s 3G punters will be able to tune in to Sky TV on their mobile handsets from tomorrow following a deal between the two giant players.Sky Mobile TV – which includes news, sport and entertainment programmes – gives Vodafone’s 250,000 3G punters access to TV on the move.
Interesting deal this, particularly if they are going to start broadcasting live sport in the future. One of the more interesting notes within the press release from Sky was the offering of live coverage of England’s cricket tour to Pakistan. I’ve seen a demo of Vodafone rival 3 and their sports offering in the UK and I’m not impressed, particularly with the football content – 3 have rights to show Premier League and Champions League highlights on mobile.
The main problem with viewing sport on mobile phones comes down to the screeen size and the resolutions, any fast moving action becomes blurred, ball sports suffer from not being able to see the ball and any sport which involves timing is a problem as the clock is too small to see on the screen. Until there is some solution to these problems then the operators and rights-holders will have difficulty in providing a compelling service and subsequently generating significant revenues.
Mobile operators are desperately trying to find the content that is going to spur on the growth of the 3G services they have so heavily invested in, will sport be the driver as it was with Pay TV?
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