Starbury takes on Nike, Reebok and the rest
New York Knicks guard Stephon Marbury has endorsed a range of basketball shoes which are retailing at well below the $150+ price point of the major manufacturers’ offerings. At just $14.98 the Starbury shoes become very affordable to millions of kids who aspire to look and play like their heroes.
Marbury will wear the Starbury ‘sneakers’ during the 2006/07 NBA season to provide some validation to the quality of the product. The press and buzz this has created will no doubt help sales, from which Marbury will make his only income for this endorsement. (It is reported he has not been paid an endorsement fee).
The line is only available through retail stores and is not availble online, somewhat limiting the international appeal. Reports suggest that the shoes are selling fast which makes it all the more interesting to see how sales of the more established and significantly more expensive products will, if at all, be affected.
At $14.98 will people really care too much about the quality, or that they may only last one summer?
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