Shelley Rudman gives King of Shaves the edge at the Turin Winter Olympics – UPDATED
I’ve recently returned to the King of Shaves website to see how they had reacted to the performances of their sponsored Great Britain athletes at the Winter Olympics in Turin. Never ones to take themselves too seriously they have adapted their King of Skeleton game to include Kristan Bromley and Silver Medal winning Shelley Rudman.
One of the funniest features of the updated game is (unfortunately) crashing and seeing our Olympians flying through the air, into trees and through snowmen.
The game has had some 5m+ plays and can be considered a great success for the brand. There are also some ‘secret’ codes for the game, including one where you can drive a mini car down the bob run, it looks superb.
Great Campaign
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I try not to make consecutive posts about the same subject but following Shelley Rudman’s superb Silver medal in the Skeleton at the Winter Olympic’s the guys at King of Shaves must be patting themselves on the back.
Despite sponsors logo’s being banned at the Olympic Games much of the media has been using video and images of Rudman prior to the Games, in her King of Shaves branded equipment, in the build up to yesterday’s superb event.
Today we look forward to Kristan Bromley who today received some 10 minutes of interview on BBC Television with the King of Shaves branding on display for much of that time.
Well done to King of Shaves for supporting these athletes, you truly deserve all the publicity you are getting.
Technorati Tags: olympics, skeleton, rudman, bromley, king of shaves, sponsorship
Filed under: olympics | 2 Comments
Will you be starting this blog up again for the London 2012 Olympics?
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